For SET Active’s NO SERVICE drop, we introduced a gorp-core inspired collection in collaboration with Salomon, shot against the rugged landscape of Joshua Tree. Anchored by the tagline “Only you can decide when to disconnect,” the campaign explores intentional presence through versatile layers designed to move seamlessly from trail to everyday. The launch extended into social and PR with SET Active’s first-ever VIP mailer, creating a tactile moment that brought the story off-screen and into the real world.