For the launch of Tower 28’s GetSet Blush, we built a campaign that embodies the brand’s playful and inclusive approach to beauty. Drawing inspiration from the blush’s cocktail-themed shades, the visuals are bright, lively, and full of movement. Crisp product shots, expressive textures, and glowing skin take center stage, bringing the lightweight, soft-matte formula to life in a way that feels fresh, modern, and unmistakably Tower 28.