For the launch of Tower 28’s GoGo Eyeshadow, we created a campaign inspired by LA’s iconic nightlife—each shade named after legendary clubs like The Roxy, The Viper Room, and Studio 28. The concept celebrates the GoGo Girl: multifaceted, effortless, and always ready for a night out. Bold, shimmering visuals capture her energy from office hours to after-hours, making GoGo her go-to for every moment in between.