For the holidays, Tower 28 joined forces with Poppi to create a limited-edition Cranberry Frost ShineOn Lip Jelly and Cranberry Fizz Get Set Blush—a fizzy, festive duo inspired by Poppi’s seasonal drink. The campaign captures the sparkle of the season through glossy textures, candy-red tones, and cocktail-inspired visuals. Paired with the launch of our SOS Minis and Lil Softies 2.0 gift sets, the collection celebrates Tower 28’s signature joy and glow—perfect for gifting or keeping.