For the launch of Tower 28’s SOS SPF FaceGuard, we built a campaign inspired by sunny days in Santa Monica—bright, bold, and grounded in California ease. Staying true to the brand’s identity, the visuals highlight the product’s gentle, sensitive-skin-safe formula through clean product shots and playful lifestyle moments. As someone who’s allergic to most sunscreens, I also got to share my personal experience in the educational content, making the story feel especially full-circle.